Top of Mind

Refiled is three years old, and Ryan Nelson is taking on a category that hasn’t evolved in 50 years. Ryan is a Blue Mountains kid who spent a decade in SaaS, had an idea post gym and built the first prototype in his garage with duct tape and zip ties - and now counts Google, Uber, Meta, Netflix, Atlassian and JP Morgan among his clients. In this episode Ryan gets brutally honest about what it actually takes to build a hardware startup from scratch - the $50K bet he made, working until 4am in garages with his co-founder, losing equity in a previous business, pitching the wrong investors for six months, and why he tells his team exactly how much cash runway they have left. If you've ever wondered what it looks like inside a fast-growing hardware startup before the shiny success story, this is it. In This Episode We Cover: - The gym moment that sparked the idea for Refill - and why nothing like it existed despite a $900 billion global beverage industry - How he raised $500K off a duct-tape prototype that wasn't food grade, then $1.9M after building his first 10 machines in a garage - The radical transparency he leads with - including telling his team exactly how many months of runway they have left - Why he resisted the co-founder model for years (including being kicked out of his last business), and what finally changed his mind - His exact cold-calling philosophy for landing enterprise clients like Google and Atlassian - Why 'choose your hard' is the mantra he lives by - and what it means for anyone building something from nothing If you have a question you want answered: 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box / YouTube comments Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Refilled on IG: https://www.instagram.com/refilled.official/ Ryan Nelson on IG: https://www.instagram.com/ryannelsonau/ Website: https://www.refilled.com.au Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier overnight due to US tariffs and how she fixed it The exact pre-launch marketing blueprint she used to build 10,000 warm email subscribers before a single product existed The body proportion framework that changes how you get dressed (and why Pinterest is working against you) What 'play to lose' really means - and why it's the most useful mindset shift for any founder If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Capsule Wardrobe on IG: https://www.instagram.com/capsulewd_/ Ash Raso on IG: https://www.instagram.com/ashraso/ Capsule Wardrobe on TikTok: https://www.tiktok.com/@capsulewd Ash Raso on TikTok: https://www.tiktok.com/@ashley.raso Website: https://capsulewd.com/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social, or obsess over brand and business building - this one’s for you. In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff. Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself. This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public. In this episode, you’ll learn: - How Tahlia used her personal brand to land one of the most exciting content roles in Australia - What it’s really like building content inside a viral startup (and what she’s learned fast) - The marketing mindset shifts that matter in 2025’s attention economy - How she stays consistent without burning out - and what she does when motivation’s low - Why “building in public” isn’t just a trend - it’s a growth strategy - The role of AI in modern content marketing - and how to use it without sounding like everyone else - What’s actually working on socials right now - and what’s not worth your energy - The underestimated power of showing up before you’re ready Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one. While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him. From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward. In this episode, Alby and Hayley chat about: Why he believes the education system is broken (and what he’d build instead) What school isn’t teaching that running a business is How he balances school, building business, and content creation The surprising benefits (and challenges) of building in public The power of community-led learning - and why Gen Z turns to TikTok before textbooks The controversial social media age bans and why he says they’re “lazy” How to stay consistent with content, even when it’s hard Why Gen Z isn’t lazy - they’re just not interested in outdated paths The advice he’d give to others who feel stuck but ready to build something of their own His message for Australia’s Minister of Education (it’s good) Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders. If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Alby C on IG: https://www.instagram.com/albys_journey/ Alby C on TikTok: https://www.tiktok.com/@albys_journey Discover Finkle: https://finkle.app/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird, obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Frank Greeff on IG: https://www.instagram.com/frankgreeff_/ Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I balance being authentic with being strategic on social media? What should I focus on as a startup when it comes to marketing? How do I build a personal brand that feels true to me, but still sells? What are some low-cost tips to develop and market my brand? What’s the difference between confidence and arrogance when it comes to marketing yourself? How do I stay consistent with content when life is full (especially with kids)? GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at hello@topofmindpod.com Drop a question in the Spotify Q&A function Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating content Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note: https://www.speakpipe.com/TopOfMindPodcastDM us on Instagram: @topofmind.pod Send us an email: hello@topofmindpod.com If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Has ‘update your LinkedIn profile' been on your to-do list since the beginning of the year?? This episode is for you! Think of your LinkedIn profile like your living room before a last-minute guest - tidy, welcoming, and ready to impress. In this solo episode of Top of Mind, Hayley is sharing a step-by-step guide to help you get your LinkedIn profile “pop-in proof” - so whether it’s a potential client, employer, or connection checking you out, they get the best first impression of you - because we know first impressions count! From profile photos to your About Me section, Hayley breaks down the six essential updates that will instantly elevate your LinkedIn presence and turn your profile into your digital billboard. In this episode, Hayley covers: What “pop-in proof” means and why it matters for your personal brand The profile photo mistake that’s creating instant distrust (and how to fix it) How to write a headline that does more than just state your job title The most overlooked real estate on your LinkedIn profile - and how to use it Why your About Me section needs a hook (and a human voice) How to treat LinkedIn like your digital resume - with a little glow-up magic Hayley also shares the top 3 things not to do on LinkedIn - including the one mistake that’s costing you visibility and connections without you even realising it. Whether you’re a student, job-seeker, freelancer, employee or business owner - this is the episode you didn’t know you needed. Let this be the sign to finally update your LinkedIn profile for 2025. Have a question about LinkedIn, personal branding, or marketing? DM us, email us, or drop it in the comments - we would love to help. If you found this episode helpful, please share it with a friend, leave a review, or hit that follow button. It makes a huge difference! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again? In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success. In this episode we unpack: The reality of launching into Woolies (and why it’s not always what it seems) Why physical brand activations are making a comeback The real difference between building brand in Australia vs the US What patience actually looks like when you're building something that matters The power of saying no to speed in favour of sustainability And why discipline behind closed doors is the key to staying top of mind If you're building a brand, chasing longevity, or wondering whether "doing the work" is still worth it—this one’s for you. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/ Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Last month marks four years since I started my business—and honestly, if you told me back then where I’d be now, I wouldn’t have believed you. In this solo episode of Top of Mind, I’m sharing the four biggest lessons I’ve learned since starting Gambit Collective, in the hope that they help you feel a little less alone in your own journey. I'm not claiming to be a business expert—but I am an expert in my own experience. And after four years of wins, failures, lessons, and big mindset shifts, I’ve got a few things to say about what it really takes to build a business that works for you. In this episode, I open up about: - The biggest mistake I made in year one (and what I’d do differently) - Why learning to say “no” was the best thing I ever did - How my network has been my biggest growth tool - The moment I realised comparing myself to others was holding me back - Why moving fast (and failing fast) has helped me grow smarter, not just bigger I’m also answering some rapid-fire questions from my team, friends, and our community—including my proudest moment so far, a mistake I’m actually grateful for, and the one mantra that keeps me going when things get hard. If you’re a business owner or leader —or even just someone thinking about starting something—this episode is for you. I hope it reminds you that your way is the right way, and you don’t need to follow anyone else’s version of success to find your own. Have you got a question you want me to answer in a future solo episode? DM me, email me, or drop it in the comments. I’d love to hear from you. If you enjoyed this episode, please share it, leave a review, or hit that follow button. You have no idea how much it helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby