Top of Mind

What does it actually take to build a culture where failure is a strategy? Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her. In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make. If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you. Here’s what we cover in this episode: The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team Why safe is the new risky - what happens to your business when a competitor is testing and you're not The employee personal brand debate - why founders who fear their team building a profile are already losing Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced. Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand. Follow along on your preferred channels: Grace Miller on IG: https://www.instagram.com/graceexperiments Grace Miller on LinkedIn: https://www.linkedin.com/in/grace-miller-linked-in/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

This one’s raw. Candid. And packed with founder truths you don’t often hear. Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again. In this episode, Frank gets brutally honest about: Why imposter syndrome hits hardest after success How to use obsession as a weapon, not a weakness The reality of risking everything (including $138K burn rate and $0 revenue) Building publicly - and why attention is the new currency Why hiring “weird, obsessed” people is the ultimate business cheat code The truth about Gen Z, risk, failure, and starting again It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.” If you have a question you want answered: 🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast 📩 DM us → @topofmind.pod 💌 Email → hello@topofmindpod.com 🎧 Or drop a question in the Spotify Q&A box Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠ Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business. Follow along on your preferred channels: Frank Greeff on IG: https://www.instagram.com/frankgreeff_/ Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you! In this episode we answer the following questions: How do I balance being authentic with being strategic on social media? What should I focus on as a startup when it comes to marketing? How do I build a personal brand that feels true to me, but still sells? What are some low-cost tips to develop and market my brand? What’s the difference between confidence and arrogance when it comes to marketing yourself? How do I stay consistent with content when life is full (especially with kids)? GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link If you have a question you want answered, you can: Leave us a voice note: speakpipe.com/TopOfMindPodcast Send us a DM @topofmind.pod Email us at hello@topofmindpod.com Drop a question in the Spotify Q&A function Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone. Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: @topofmind.pod Top of Mind on TikTok: @topofmind.pod Gambit Collective on IG: @gambit.collective Gambit Collective on LinkedIn: Gambit Collective Gambit Collective on TikTok: @gambitcollective Hayley on IG: @hayleywestoby Hayley on LinkedIn: Hayley Westoby Hayley on TikTok: @hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business. Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content. In this episode, Nick and Hayley chat about: How a dead patch of grass started a social media career The “don’t go three days without posting” rule that changed everything Dealing with negative comments (and using them to boost the algorithm) Why you don’t need fancy gear to make great content Turning a niche hobby into a revenue stream - and why it still feels like a hobby The power of “done is better than perfect” when it comes to creating content Lessons from his first brand deal - and why some are worth saying no to The unexpected joys (and occasional weirdness) of being a stay-at-home dad Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement. Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment. If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses. In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media. We answer: How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand? What is a ballpark cost to expect for website design or logo design? What should I consider when selecting a team to help me with my marketing and branding? I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive? Is ‘building a community’ really that important? Do I need a ‘marketing plan’ to be successful at marketing? Got a question of your own? We’d love to hear it: Leave us a voice note: https://www.speakpipe.com/TopOfMindPodcastDM us on Instagram: @topofmind.pod Send us an email: hello@topofmindpod.com If you're listening on Spotify, drop a question in the Q&A feature! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different. Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success. Together, Hayley and Dalton unpack: Why “people-first” is often misunderstood in business The critical difference between transparency and vulnerability as a leader How to build a culture where failure is seen as growth What founders get wrong when hiring senior leaders The power of internal brand building and employer reputation Why Bullfrog ditched traditional agency structures for something smarter And how they ended up with a Guinness World Record for a hairy suit (!) Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium. Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen. Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments. If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/ Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Has ‘update your LinkedIn profile' been on your to-do list since the beginning of the year?? This episode is for you! Think of your LinkedIn profile like your living room before a last-minute guest - tidy, welcoming, and ready to impress. In this solo episode of Top of Mind, Hayley is sharing a step-by-step guide to help you get your LinkedIn profile “pop-in proof” - so whether it’s a potential client, employer, or connection checking you out, they get the best first impression of you - because we know first impressions count! From profile photos to your About Me section, Hayley breaks down the six essential updates that will instantly elevate your LinkedIn presence and turn your profile into your digital billboard. In this episode, Hayley covers: What “pop-in proof” means and why it matters for your personal brand The profile photo mistake that’s creating instant distrust (and how to fix it) How to write a headline that does more than just state your job title The most overlooked real estate on your LinkedIn profile - and how to use it Why your About Me section needs a hook (and a human voice) How to treat LinkedIn like your digital resume - with a little glow-up magic Hayley also shares the top 3 things not to do on LinkedIn - including the one mistake that’s costing you visibility and connections without you even realising it. Whether you’re a student, job-seeker, freelancer, employee or business owner - this is the episode you didn’t know you needed. Let this be the sign to finally update your LinkedIn profile for 2025. Have a question about LinkedIn, personal branding, or marketing? DM us, email us, or drop it in the comments - we would love to help. If you found this episode helpful, please share it with a friend, leave a review, or hit that follow button. It makes a huge difference! Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again? In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success. In this episode we unpack: The reality of launching into Woolies (and why it’s not always what it seems) Why physical brand activations are making a comeback The real difference between building brand in Australia vs the US What patience actually looks like when you're building something that matters The power of saying no to speed in favour of sustainability And why discipline behind closed doors is the key to staying top of mind If you're building a brand, chasing longevity, or wondering whether "doing the work" is still worth it—this one’s for you. Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business. Follow along on your preferred channels: Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/ Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee Top of Mind on IG: https://www.instagram.com/topofmind.pod/ Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod Gambit Collective on IG: https://www.instagram.com/gambit.collective Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/ Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective Hayley on IG: https://www.instagram.com/hayleywestoby/ Hayley on LI: https://www.linkedin.com/in/hayleywestoby/ Hayley on TikTok: https://www.tiktok.com/@hayleywestoby