EP:47 - Ash Raso: From Hard Hat to Fashion Label - How She Built Capsule Wardrobe by Solving Her Own Problem (Part 1)

About this episode

Ash Raso discusses her journey from property developer to fashion brand founder, sharing insights on overcoming challenges and effective marketing strategies.

What happens when you spend eight years in a career that was never really yours? You pivot - and you build something the world actually needs. For our first episode of Season 3 of Top of Mind, we sit down with Ash Raso, the founder of Capsule Wardrobe, a fashion brand that is less than a year old and already reshaping the way women think about getting dressed. Ash gets radically honest about her ADHD diagnosis on the eve of her brand launch, losing her entire supply chain overnight due to US tariffs, risking her and her husband's house deposit on the business, and why she believes embarrassment is the price of entry. She also shares the exact marketing blueprint she used to build an email list of 10,000 warm leads before she even had a product to sell. This is a masterclass in building with conviction when the odds aren't in your favour. In this episode we cover: How Ash's ADHD diagnosis two months before launch nearly derailed everything - and the reframe that changed it all Why she spent eight years as a property developer, risked her house deposit on a fashion label, and hasn't looked back Hitting six figures in four hours on launch night - then losing her entire supplier…

People in this episode

Guest: Ash Raso

Topics covered

• fashion
• entrepreneurship
• ADHD
• marketing
• business pivot
• women's clothing

Keywords

• Capsule Wardrobe
• fashion brand
• ADHD
• email marketing
• business launch
• women's fashion
• entrepreneurship

Mentioned in this episode

Organizations: Capsule Wardrobe, Gambit Collective

Places: US

More episodes of Top of Mind

• Alexis Fernandez: The science of boredom & why you need to stop doing everything alone! · May 26, 2026 · 40 min
• Alexis Fernandez: The neuroscience truth behind motherhood, confidence & creativity! · May 12, 2026 · 39 min
• Ryan Nelson: Google, Uber, Meta and Netflix Are His Clients. Why Refilled Still Doesn't Have a Marketing Budget (Part 2) · April 30, 2026 · 44 min
• Ryan Nelson: Duct Tape, Zip Ties and a $500K Raise - How He Built Refilled From a Post Gym Problem (Part 1) · April 21, 2026 · 38 min
• Ash Raso: I Risked Our House Deposit, Lost My Supplier Overnight & Hit Six Figures in Four Hours with Capsule Wardrobe (Part 2) · April 10, 2026 · 41 min
• EP:46 - (Part 2) Gen Z, AI & Going Viral - How Tahlia Kennedy’s Content Landed Her a Seat at the Table · December 31, 2025 · 40 min