How to Get Prospects to Respond

How to Get Prospects to Respond

March 24, 2026 · 15 min

About this episode

David Blaise and Jay McFarlane discuss strategies to improve prospect responses in sales.

When you need to get prospects to respond, it’s time to fix your follow-up strategy. Think in terms of what gets your attention, what gets you to respond? What makes you want to respond when someone else is reaching out to you? That can also be a great indicator of what you may want to be saying to the other person to try to get a response from them. Now, they might not respond to exactly the same things that you respond to. But it’s possible they will, and it’s not a bad place to start… David: Hi, and welcome to the podcast. In today’s episode, co-host Jay McFarlane and I will be discussing why people don’t respond. Welcome back, Jay. Jay: Hey, thank you so much David. This is something that frustrates me in the process when I’ve made a good faith effort, I’m expecting a response and I get crickets and it, you know, it’s one of the hardest things to deal with in sales because you got to constantly be remotivation yourself and when you’re not getting a response back, it’s hard to stay motivated. David: It is. And it’s hard to not take it personally sometimes. Even though it’s very rarely personal…

People in this episode

Host: David Blaise

Guest: Jay McFarlane

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