An Inside Look at ACE Hardware's Retail Media Success

About this episode

In this episode, Joe Keenan interviews Tyler Lusebrink about ACE Hardware's success in retail media and the evolving measurement strategies.

In episode 508 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tyler Lusebrink, head of brand partnerships for retail media network RedVest Media at ACE Hardware, the world's largest hardware cooperative. Listen in as Lusebrink discusses retail media’s rapid growth (1:20) and how measurement is shifting to decision-driven approaches with closed-loop outcomes and real-time optimization (3:00).…

People in this episode

Host: Joe Keenan

Guest: Tyler Lusebrink

Topics covered

• retail media
• brand partnerships
• measurement
• real-time optimization
• ACE Hardware

Keywords

• retail media
• ACE Hardware
• Tyler Lusebrink
• brand partnerships
• real-time optimization
• measurement

Mentioned in this episode

Organizations: ACE Hardware, RedVest Media

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