Caddis Redefines Eyewear for the 40+ Community

About this episode

Tim Parr discusses how Caddis is addressing the needs of the 40-plus community in the eyewear market.

In episode 505 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Tim Parr, founder of Caddis, a cultural lifestyle and eyewear brand boldly celebrating the 40-plus community. Parr shares that he launched Caddis after seeing a cultural and marketing void around aging consumers (3:30). He argues Gen X and older customers are overlooked despite significant…

People in this episode

Host: Joe Keenan

Guest: Tim Parr

Topics covered

• eyewear
• aging consumers
• Gen X
• cultural lifestyle
• marketing
• 40-plus community

Keywords

• Caddis
• eyewear
• 40-plus community
• Gen X
• aging consumers
• cultural lifestyle
• marketing void

Mentioned in this episode

Organizations: Caddis

More episodes of Total Retail Talks

• How a Retailer-First Approach is Fueling Simon G. Fine Jewelry's Legacy Growth · June 8, 2026 · 27 min
• An Inside Look at ACE Hardware's Retail Media Success · May 25, 2026 · 17 min
• How Naturepedic is Scaling Operations and Retail for Organic Growth · May 11, 2026 · 20 min
• The Strategy Driving Books-A-Million's Brick-and-Mortar Boom · April 27, 2026 · 25 min
• The Strategy Driving Stanley 1913's Global Growth · March 30, 2026 · 23 min
• Durability, Resale and Repair: How Jackalo Enables Circularity in Childrenswear · March 16, 2026 · 23 min