AMA: When your customers won’t pay, the problem isn’t the price
About this episode
The episode discusses how to address customer price sensitivity by understanding the right market fit and validating business hypotheses.
Hey friends 👋 Welcome to our weekly AMA! Every Friday, we go live on YouTube and LinkedIn to answer real questions from founders at every stage. We’re now adding that to this podcast feed every Wednesday so you can catch it wherever you listen. This week, we dug into four questions that each hit a different flavor of the same core problem: are you solving the right job for the right person? When your market feels price-sensitive, the move isn’t to race to the bottom—it’s to find the 24 people who did pay and figure out what makes them different from everyone else. That cluster is your wedge. We break down how to build that hypothesis without running to a spreadsheet first, and why “there are no facts inside the building, but there are sure as hell hypotheses” is your operating principle. From a documentary producer wrestling with per-project pricing to a med-tech founder staring down the gap between a validated idea and an actual clinical product, the through-line is always the same: price is a signal, not the problem. We also probably spend an irresponsible amount of time talking about cold brew coffee, Muppets, and which Muppet should run JDM’s coffee AI agent. And Cameron is…
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