Do your investor updates secretly suck?
About this episode
JDM and Cameron discuss the importance of effective investor updates and how to communicate key metrics to build trust with investors.
Hey friends 👋 You’ve seen the email before: Subject: “Huge month!!” Body: 10,000 users, engagement through the roof, three new features shipped, featured in a newsletter. No revenue. No retention breakdown. No ask. And somehow, you think that’s an investor update. This week, JDM and Cameron break down what investor updates are actually for — and why the founders sending the flashiest ones are often the ones with the least to show. A good update isn’t a highlight reel. It’s a signal: * Here’s the one metric that matters right now; * Here’s what’s working and what isn’t; and * Here’s exactly what we need from you. That’s it. Do that consistently, and you’re building trust long before anyone writes a check. Then comes the game! Three realistic scenarios, scored on the conviction scale: * A SaaS tool drowning in vanity metrics and no ask (a very generous two). * A dental practice management startup with actual numbers, actual churn honesty, and a specific ask that almost got there (a strong eight). * A consumer mental health app with 150K downloads, no paying customers, and a premium tier with results too “encouraging” to share yet (another two). And it’s a conviction sandwich! But…
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