‘Everything changes at the same time’: On conversational AI with Veeva’s Arno Sosna
About this episode
Arno Sosna discusses the impact of AI on CRM in life sciences with Maria Whitman.
In this episode, Arno Sosna, president of the CRM Suite at Veeva, joins Maria Whitman to explore how AI is transforming CRM in life sciences into a dynamic engine for insight and action. They unpack the emergence of Commercial Evidence™—real-time insights into treatment barriers—and how conversational, agentic AI unlocks a new, faster way to understand and serve customers. The conversation offers a look at how this shift fundamentally reshapes decision-making, workflows and ultimately patient...
People in this episode
Host: Maria Whitman
Guest: Arno Sosna
Topics covered
- conversational AI
- CRM
- life sciences
- Commercial Evidence
- decision-making
- patient care
Mentioned in this episode
Organizations: Veeva
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