‘We’re all tech leaders now’: A conversation with Salesforce’s Kyrsten Musich
About this episode
Kyrsten Musich discusses the role of CRM systems in enhancing customer engagement in the life sciences sector.
The opportunities to reshape customer engagement have never been greater for pharma, but what role does the customer relationship management (CRM) system play? Kyrsten Musich, vice president of healthcare and life sciences at Salesforce, talks with Maria Whitman about how CRM can enable a more customer-centric approach for life sciences. Highlights include: Why we need to think about the CRM as a system of context, a system of intelligence and a system of activationHow Salesforce is framing t...
People in this episode
Host: Maria Whitman
Guest: Kyrsten Musich
Topics covered
- customer engagement
- CRM systems
- life sciences
- customer-centric approach
- healthcare technology
Mentioned in this episode
Organizations: Salesforce
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