How CRM can help pharma break barriers and transform customer engagement
About this episode
The episode discusses how CRM can transform customer engagement in the pharma industry by addressing barriers and personalizing interactions.
Drive behavior-changing personalized customer engagement at scale by addressing customer barriers with a powerful customer relationship management (CRM) system. ZS experts Omer Hancer, Namita Powers and Srihari Sarangan talk with Maria Whitman about how companies can get started. Highlights include: · Why now is the pivotal moment for pharma to embrace CRM as a strategic, customer-centric tool · How to orchestrate roles, content and co...
People in this episode
Host: Maria Whitman
Guests: Omer Hancer, Namita Powers, Srihari Sarangan
Topics covered
- customer relationship management
- pharma industry
- customer engagement
- personalized marketing
- strategic tools
Mentioned in this episode
Organizations: ZS, pharma
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