
TfP 013. When Purpose Meets Innovation
From Transforming: Tales of Business Evolution by AICPA & CIMA
August 15, 2025 · 40 min · Season 2
About this episode
Argel Sabillo discusses innovation in accounting and the future of business models.
Live from ENGAGE 2025, Erin Hartman, CPA, Senior Manager – Firm Services, sits down with Argel Sabillo , CPA, Cofounder and Chief Executive Officer of HeyApril Inc , to discuss the ways he is reshaping the profession and leaving tradition behind. With a client base rooted in internet-based startups and small businesses, HeyApril offers full-scale, end-to-end accounting services. Argel shares how his journey has been defined by bold leaps of faith, innovation, and community impact. Argel offers practical insights on value-based pricing, subscription models, and tech stack optimization, while passionately advocating for firms to niche down and align their business models with mission and outcome, not just services. He also previews HeyApril's next frontier: using Large Language Models (LLMs) to turn client data into real-time, actionable insights. This is an episode packed with inspiration, strategic guidance, and a glimpse into the accounting firm of the future. To find out more about transforming your business model, explore our business model transformation resources at aicpa-cima.com/tybm . You'll also see a link there to all of our previous podcast episodes. This is a podcast…
People in this episode
Host: Erin Hartman
Guest: Argel Sabillo
Topics covered
- business innovation
- accounting services
- value-based pricing
- subscription models
- technology in accounting
- community impact
Keywords
- accounting
- innovation
- business model transformation
- Large Language Models
- client data
- real-time insights
- tech stack optimization
- niche marketing
Mentioned in this episode
Organizations: HeyApril Inc, AICPA & CIMA, Association of International Certified Professional Accountants, aicpa-cima.com
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- TfP 017. Getting Ready for 'Busy Season', Part II · December 18, 2025 · 48 min
- TfP 016. Beyond the Numbers: Real-World Insights from the MAP Survey · December 4, 2025 · 43 min
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