with Baillie Gifford's Ian Bruce
From Two in Twenty by Alpha Agency (formerly White Marble Consulting)
February 17, 2026 · 24 min · Season 2 · Episode 6
About this episode
Ian Bruce discusses his career at Baillie Gifford and the evolution of marketing strategies in financial services.
In this episode of Two in Twenty, Ian discusses his extensive career at Baillie Gifford, highlighting the company's growth and the evolution of its marketing strategies. Ian talks about the importance of communication, especially during challenging times, and shares insights on facing activist investors like Saba. Ian also explores the future of marketing in financial services, particularly the role of AI.
People in this episode
Guest: Ian Bruce
Topics covered
- marketing strategies
- financial services
- communication
- activist investors
- AI in marketing
Keywords
- Baillie Gifford
- Ian Bruce
- marketing
- financial services
- AI
- activist investors
- communication
Mentioned in this episode
Organizations: Baillie Gifford, Saba
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