
Arlene Ingram of JP Morgan Asset Management discusses her career journey and the complexities of strategic marketing.
Twink is joined by Arlene Ingram of JP Morgan Asset Management, who discusses her career journey, the complexities of strategic marketing in a global context, and the balance between brand and performance marketing. Arlene emphasises the importance of data and AI in modern marketing, defining success in financial services, and the necessity of continuous learning and career development.
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