with Ninety One's Malcolm Fried
From Two in Twenty by Alpha Agency (formerly White Marble Consulting)
March 3, 2026 · 24 min · Season 2 · Episode 7
About this episode
Twink Field interviews Malcolm Fried about navigating challenges in asset management through fundamentals and targeted marketing.
Our host Twink Field interviews Malcolm Fried, CMO of Ninety One, about how a focus on fundamentals and positioning were instrumental in helping the firm navigate a challenging few years for the asset management industry. They also explore targeted marketing strategies, the balance between data and creativity, and building a strong brand identity. As always, Malcolm shares his advice for those with aspirations in the industry.
People in this episode
Host: Twink Field
Guest: Malcolm Fried
Topics covered
- asset management
- marketing strategies
- brand identity
- data and creativity
- fundamentals
- positioning
Keywords
- asset management
- marketing
- brand identity
- data
- creativity
- fundamentals
- positioning
Mentioned in this episode
Organizations: Ninety One
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