Seat At The Table: How To Avoid Wasting Money On Marketing
About this episode
This episode discusses effective marketing strategies for lawyers to connect with their ideal clients after establishing their brand.
In this episode of the Un-Billable Hour’s Seat at the Table: Establishing a brand is one thing, sharing that brand with potential clients who need what you’ve established as a brand – your solutions – is next It’s easy to waste money on marketing when your efforts are unfocused. Be strategic. Learn from others. What works? Don’t just pursue all the potential clients in the world, speak directly to the clients you want. The ones who are ready to hire you, not just kick the tires. Take a “seat at the table,” with host Christopher T. Anderson and guests Rob Leitner, John Reed, Kristen David, and Elliot and Erik Alicea, all experienced pros in building and running successful law firms. In this episode, dig into marketing, the next step once you’ve established your brand identity. How does marketing share your vision and attract the clients you want? Share how, and why, you and your firm are the solution to your potential clients’ problems. Because that’s what clients want: solutions. As we’ve learned, branding is who you are and what you stand for. But marketing is about connecting with potential clients, sharing that brand, and creating that “Bam, that’s who I want to work with”…
Topics covered
- marketing strategies
- branding
- client acquisition
- law firm management
- target audience
More episodes of Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
- Putting Profits First. Make Profits a Decision and Priority, not a Leftover.
- Seat at the Table: Maximizing the Value of Non-Attorney Salespeople
- Getting Control of Your Practice (and Your Life). Beat Burnout, Live Better.
- Seat At The Table: How To Establish My Firm’s Brand (Series Premiere)
- Networking and Referrals, the Forgotten Marketing Channel
- Community Table: Explaining the Process to a New Client The Correct Way
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