Seat At The Table: How To Establish My Firm’s Brand (Series Premiere)
About this episode
This episode explores the importance of establishing a law firm's brand and identity to attract clients and build trust.
In this episode’s Seat at the Table, let’s dig into the bedrock of your business: Your identity. That’s what branding is, it’s defining yourself. Who are you? If you’re starting a new firm, or trying to grow your existing firm, start with your brand. Do you know what it is? And is what you thought you wanted One part of your brand is easy to express and hard to deliver. Do what you say you are going to do. If you promise something, if you pitch something, live up to that. Build your business on results, on meeting clients where they are, and on meeting client demands and expectations. A slick website is meaningless if you are disappointing or even inconveniencing your clients. Should you rebrand, or refresh your brand, or invest in branding? What is a brand? What’s your brand? Good intentions and hope are not a business plan. Do something tangible by defining your business and living up to your promises. In this new Un-Billable Hour series, “Seat at the Table,” we dig into helping lawyers attract clients, build the business flow, and branding, all while turning your vision into reality, profit, and success. New guest hosts Kristen David, Rob Leitner, and brothers Elliot Alicea…
Topics covered
- branding
- law firm identity
- business development
- client expectations
- marketing strategies
More episodes of Un-Billable Hour: Business Management Strategies for the Busy Lawyer Around the Community Table
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- Seat at the Table: Maximizing the Value of Non-Attorney Salespeople
- Seat At The Table: How To Avoid Wasting Money On Marketing
- Getting Control of Your Practice (and Your Life). Beat Burnout, Live Better.
- Networking and Referrals, the Forgotten Marketing Channel
- Community Table: Explaining the Process to a New Client The Correct Way
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