How to Build a DTC Brand That Actually Lasts with Brooke Yoakam
About this episode
Brooke Yoakam discusses the importance of strategic marketing decisions and brand building in the DTC space.
Most marketing decisions aren't driven by strategy. They're driven by ego. That's the honest (and slightly uncomfortable) truth that Brooke Yoakam, founder of AvidAI and the brand analyst behind @thebrandblueprint_, dropped on this week's Unfinished Business. And she's not wrong. Brooke has been an entrepreneur since she was 13. She built GiftPocket, a customer acquisition platform with 300+ brand partnerships (including Chipotle, ASOS, and Nasty Gal). She then founded AvidAI, an AI-powered platform that helps Shopify brands unlock retention insights and streamline acquisition. She went through Techstars Boulder in 2022. And somewhere along the way, she started an Instagram account @thebrandblueprint_ just as a creative outlet. Now she has 100,000+ followers who tune in to watch her break down the why behind every brand move. In this episode, Brooke gives Alex and Lee a masterclass in how to think about brand building from the inside out, the ego-driven marketing decisions that quietly kill brands, the real meaning of ROI (and why most people get the timing wrong), and the framework she uses to help brands stop guessing and start measuring. We covered: → Making your product…
More episodes of Unfinished Business
- Inside Hulken: How Our CBO Built a $50M Community-Led Luxury Brand
- How We Built a $50M Consumer Brand with 7 People
- How Dylan Munro Invented a New $130M DTC Category and Built a Factory to Protect It
- The Bootstrapped DTC Founder's Playbook with Ben Cogan of Beanstalk
- Why Most DTC Brands Get Retail Wrong (and How to Fix It) with Nate Rosen @ Express Checkout
- Why the Best DTC Brands Build Slow (with Steph Hon @ Cadence)
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