Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby

About this episode

Aaron Zagha discusses the evolution of Newton Baby's omnichannel strategy and product innovation over the past four years.

When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today’s podcast.

People in this episode

Guest: Aaron Zagha

Topics covered

• omnichannel presence
• product innovation
• DTC sales
• community building
• growth management

Keywords

• omnichannel
• product portfolio
• email list
• topline growth
• bottom line

Mentioned in this episode

Organizations: Newton Baby

Products: baby mattresses

More episodes of Unpacking the Digital Shelf

• Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave · June 8, 2026 · 39 min
• Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify · June 2, 2026 · 38 min
• Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games · May 25, 2026 · 40 min
• Parents and Carers: Driving Challenger Brand Growth Through Connection and Content, with Emily Jones, Ecommerce Channel Controller at HiPP Organic · May 18, 2026 · 28 min
• The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360 · May 13, 2026 · 36 min
• Taking the DSI Community to the Next Level, with Jamie Clapper, Community & Content Manager at the Digital Shelf Institute · May 11, 2026 · 38 min