Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby
About this episode
Aaron Zagha discusses the evolution of Newton Baby's omnichannel strategy and product innovation over the past four years.
When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - they’ve gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on today’s podcast.
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