Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games
About this episode
Matt Kreuger discusses his experience in driving growth at Buffalo Games through agile processes and empathy.
By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, “what was”doesn’t mean “what is”. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketplaces at Buffalo Games, is engineering growth with a lean and agile team and processes that are continually refined for today’s opportunities, and preparing for tomorrow’s. In addition to all the tech and the processes though, he finds more often than not that his secret weapon is empathy.
More episodes of Unpacking the Digital Shelf
- Building the Right Mindset and Motivations for Successful AI in Ecommerce, with Joanna Lambadjieva, Founder and CEO of Amazing Wave
- Inside Digital & eCommerce 2026: What Retailers & Brands Need to Know, with Teresa Sperti, Arktic Fox & Gill Smythe, Salsify
- Driving Growth through Omnichannel Presence and Product Innovation, with Aaron Zagha, CMO at Newton Baby
- Parents and Carers: Driving Challenger Brand Growth Through Connection and Content, with Emily Jones, Ecommerce Channel Controller at HiPP Organic
- The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360
- Taking the DSI Community to the Next Level, with Jamie Clapper, Community & Content Manager at the Digital Shelf Institute
Explore listener stats, chart rankings, contacts and more on the Unpacking the Digital Shelf podcast page.