The 5 Key Principles of Best Practice in Retail Media with Bethanie Blanchard, Head of Strategy & Planning, Coles 360
About this episode
This episode discusses the key principles driving performance in retail media, featuring insights from Bethanie Blanchard of Coles 360.
Retail media is attracting more investment than ever. Budgets are increasing. Networks are expanding. Expectations are rising. But one big question still sits underneath all of it: what actually drives performance? Because for many brands in the APAC region, retail media still feels like a black box. There are metrics. There are case studies. But there isn’t always clarity on what actually drives growth and which levers brands need to pull to shift performance. To answer that question, Coles 360 partnered with Circana to test a series of hypotheses around what truly drives retail media performance. Through the research, they identified eight potential growth drivers. Five were proven through the data and are now shaping how Coles works with suppliers across planning, scorecarding and growth. That’s exactly what today’s episode is about. Download the full Retail Media Best Practices Playbook: https://www.circana.com/perspectives/retail-media-best-practices-playbook-breaking-the-myths-and-building-the-future
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