The Hidden Job of Instagram That Most Businesses Completely Miss
About this episode
Mark Satterfield discusses the often-overlooked role of Instagram as a credibility platform for attracting affluent clients.
You may be thinking about Instagram all wrong. For professionals trying to attract affluent clients, Instagram isn’t simply a place to post content, accumulate followers or hope that someone sees a Reel and immediately becomes a client. Increasingly, Instagram is a credibility platform. Someone hears your name from a friend, colleague or trusted advisor. Before they ever contact you, they look you up. They visit your website. They check LinkedIn. And very often, they take a quick look at Instagram. They may never follow you. They may never like a post. You may never know they were there. But they’re forming an opinion. In this episode of The Velvet Rope Playbook , Mark Satterfield explains the often-overlooked role Instagram plays in the affluent marketing funnel through the stories of two successful business owners who believe Instagram doesn’t matter because their clients “aren’t on Instagram.” You’ll discover why that assumption misses the point, what prospective clients may really be looking for when they check your social presence, and how your Instagram content can either reinforce a personal referral—or quietly undermine it. You’ll also learn a simple way to evaluate your…
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