Why Wealthy People Ask Other Wealthy People Who to Hire
About this episode
This episode discusses how to become the go-to person for affluent clients by building trust and relationships within their networks.
If you want more affluent clients, it may be more valuable to stop asking only, “How do I reach more wealthy people?” and start asking: “How do I become the person people who already know wealthy people think of first?” In this episode of The Velvet Rope Playbook , we look at the overlapping circles of trust that surround affluent clients—and why the relationships you build with attorneys, accountants, advisors, specialists and other trusted professionals can become one of your most valuable sources of new business. You’ll discover why a recommendation from someone inside an affluent prospect’s world carries so much weight, why one excellent client can become an introduction to an entire network, and what it takes to become genuinely easy to recommend. But there’s an important distinction. You can’t manufacture peer validation simply by asking successful clients for names. A recommendation has to feel deserved. When someone introduces you, they’re placing part of their own judgment and reputation on the line. That means your work must be memorable, your point of distinction must be clear, and the experience you deliver must justify the confidence someone places in you. Because…
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