The Most Dangerous Number on Your Website

The Most Dangerous Number on Your Website

September 9, 2026 · 10 min · Season 1 · Episode 228

About this episode

This episode discusses the implications of displaying prices on websites and how it affects client perception and qualification.

Should you put your prices on your website? In this episode of The Velvet Rope Playbook , I explain why publishing your price can either help qualify the right prospects—or cause someone to walk away before they understand what they’re actually getting. You’ll learn when price transparency makes sense, when it can work against you, and how to give people enough context to evaluate your fee intelligently. Because sometimes your price isn’t too high. They simply saw it too soon. For more good stuff visit http://www.getwealthyclients.com #AffluentMarketing #WealthyClients #PremiumPricing #PricingStrategy #HighValueClients #LuxuryMarketing #SalesPsychology #ValueBasedPricing #ProfessionalServices #WebsiteStrategy #MarketingStrategy #AffluentClients #PremiumServices #ClientAttraction #VelvetRopePlaybook

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