Are RTDs Actually a Fad?
About this episode
Adam and Joanna discuss whether ready-to-drink cocktails (RTDs) are a passing trend or have lasting appeal.
Adam and Joanna respond to a listener question: are RTDs actually a fad? Despite emerging in the late 2010s and becoming a significant part of the beverage alcohol industry in the 2020s, is it possible that they don't have staying power, or have they shown that there's a significant audience for convenience, flavor, and accessibility? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Joanna is reading: The Karaoke Bar Is Finally Taking Cocktails Seriously Adam is reading: How Cocktail Kingdom Grew From a Small Bar Supply Shop Into a Global Cocktail Powerhouse Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Adam, Joanna
Topics covered
- RTDs
- beverage alcohol industry
- convenience
- flavor
- accessibility
- listener questions
Keywords
- RTDs
- beverage alcohol
- cocktails
- convenience
- flavor
- accessibility
- listener questions
Mentioned in this episode
Organizations: VinePair
Books & works: The Karaoke Bar Is Finally Taking Cocktails Seriously, How Cocktail Kingdom Grew From a Small Bar Supply Shop Into a Global Cocktail Powerhouse
More episodes of VinePair Podcast
- Can Vodka Break Out Again?
- Can Wine Build a Bridge from RTDs to Bottles?
- Do Drinks Dupes Make Sense?
- So...Who's Gonna Buy Brown-Forman?
- Does "Americana" Still Move Booze?
- Should Bars Have Time Limits?
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