Do Drinks Dupes Make Sense?
About this episode
Adam and Joanna discuss the implications of companies creating dupes of popular drinks.
Adam and Joanna discuss whether companies that are making obvious dupes or copies of popular drinks are being smart or just trying to cash in on a trend. Can you copy and become more premium? Does it matter if the packaging is nearly identical? Does it matter what part of the drinks space you're in? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Joanna is drinking: Foradori Teroldego Adam is drinking: Martini at Horse Inn Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.
People in this episode
Hosts: Adam, Joanna
Topics covered
- drink trends
- duplication in beverages
- premium products
- packaging
- market analysis
Keywords
- drinks dupes
- beverage trends
- premium drinks
- packaging similarities
- market strategy
Mentioned in this episode
Organizations: Horse Inn, VinePair, Acast
Products: Foradori Teroldego, Martini
More episodes of VinePair Podcast
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- Can Wine Build a Bridge from RTDs to Bottles?
- Are RTDs Actually a Fad?
- So...Who's Gonna Buy Brown-Forman?
- Does "Americana" Still Move Booze?
- Should Bars Have Time Limits?
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