About this episode

The episode discusses the potential of wine-based RTDs to attract younger drinkers to traditional bottled wine.

In the wake of the recently-announced "Sauvy B" from Trinchero Family Wine and Spirits and famed winemaker Joel Gott, Adam, Joanna, and Zach discuss whether wine-based RTDs, particularly those that proclaim their wine affiliations proudly, can serve as a bridge, particularly for younger drinkers, from RTDs to wine, especially bottled wine. Will loving a Sauvignon Blanc-based canned spritz eventually convince someone to order a glass of wine at a restaurant, or pick up a bottle to have at home? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to podcast@vinepair.com. Thanks for listening, and cheers! Zach is reading: Half of All Napa Vineyards Lost Money Last Year. How Are the Other Wineries Surviving? Joanna is reading: Exclusive: Trinchero Releases ‘Sauvy B,’ a Wine Spritzer With Added Electrolytes Adam is reading: California and Burgundy Gave Chardonnay a Reputation. Can Oregon Break Through? Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair Hosted on Acast. See acast.com/privacy for more information.

People in this episode

Hosts: Adam, Joanna, Zach

Topics covered

• wine-based RTDs
• younger drinkers
• Sauvignon Blanc
• canned spritz
• bottled wine
• Trinchero
• wine industry

Keywords

• wine
• RTDs
• Sauvignon Blanc
• canned spritz
• bottled wine
• Trinchero
• Joel Gott

Mentioned in this episode

Organizations: Trinchero Family Wine and Spirits

Books & works: Half of All Napa Vineyards Lost Money Last Year. How Are the Other Wineries Surviving?, Exclusive: Trinchero Releases ‘Sauvy B,’ a Wine Spritzer With Added Electrolytes, California and Burgundy Gave Chardonnay a Reputation. Can Oregon Break Through?

More episodes of VinePair Podcast

• Can Vodka Break Out Again? · July 20, 2026 · 29 min
• Do Drinks Dupes Make Sense? · July 13, 2026 · 31 min
• Are RTDs Actually a Fad? · July 9, 2026 · 26 min
• So...Who's Gonna Buy Brown-Forman? · July 6, 2026 · 33 min
• Does "Americana" Still Move Booze? · July 2, 2026 · 25 min
• Should Bars Have Time Limits? · June 29, 2026 · 26 min

Explore listener stats, chart rankings, contacts and more on the VinePair Podcast podcast page.