How to Sell Your Expertise Without Discounts: Marketing the Value of Time

About this episode

This episode discusses the importance of marketing the value of time instead of lowering prices to close deals with price-sensitive clients.

Price is what you pay, value is what you get. Here's why you shouldn't lower your RATE and a better way to close deals with price sensitive clients. Emphasize how you save customers TIME and you'll win. Understanding the Real Value of Time in Modern Business Marketing: Video version: watch on YouTube here . Book a call with me:  emilybinder.com/call This episode discusses: -Critical difference between price and value -Time is the most valuable non-renewable resource you should be marketing -Challenges faced by small business owners, especially in marketing -Importance of leveraging video content marketing on platforms like YouTube -Necessity of authenticity in content creation -What's wrong with current perceptions of marketing ROI -insights into effective strategies for building trust and maximizing returns Chapters: (00:15) Pricing Challenges Faced by Small Businesses (00:56) The True Value of Time (01:39) Success Stories with UnPodcast Package (03:26) The Importance of Authentic Social Media Presence (04:05) The Role of AI in Content Creation (04:29) Trust and Authenticity in Marketing (05:11) The Shift in Media Landscape (08:01) The ROI of Content Marketing (10:55)…

Topics covered

• value vs price
• marketing
• time management
• small business challenges
• video content marketing
• authenticity in marketing
• marketing ROI

Keywords

• expertise
• discounts
• customer time savings
• trust
• content creation

Mentioned in this episode

Products: UnPodcast Package, YouTube

Books & works: Embracing Modern Marketing

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