The $3 Move That Beats Every Holiday Post
About this episode
Emily Binder discusses why holiday posts are ineffective and introduces a simple, impactful marketing strategy involving handwritten birthday cards.
Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes. Watch Instagram Reel Chapters: (0:00) Why holiday posts don't attract clients or build your brand (1:20) The date-driven marketing move that builds real client relationships (2:45) Handwritten birthday cards: the easiest relationship-building habit you're skipping Book a virtual workshop with me: - Marketing Surgery Workshop (1-hour): Book here - Podcast Surgery Workshop: See brochure Book directly on Calendly My podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside: emilybinder.com/riverside Record + edit like a Word Doc with AI - Descript: emilybinder.com/descript My microphone gear Video podcast gear Organized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinder Virtual coaching: Marketing Advisory, or Executive Media + Personal Branding: emilybinder.com/call Connect: This podcast | …
More episodes of Voice Marketing with Emily Binder
- LinkedIn Is the #2 Source AI Cites — Here's What That Means for You
- Your Audience Knows Your Content is AI (Here's Why) - Henna Pryor
- You Don't Need AI—You Need a POV. The 2026 Marketing Edge.
- If You’re Not Making Video Clips, You’re Wasting Your Podcast
- How to Sell Your Expertise Without Discounts: Marketing the Value of Time
- 3 Irresistible Video Ideas for Financial Advisors: How to Get Quality Views
Explore listener stats, chart rankings, contacts and more on the Voice Marketing with Emily Binder podcast page.