The $3 Move That Beats Every Holiday Post

The $3 Move That Beats Every Holiday Post

From Voice Marketing with Emily Binder by Emily Binder

March 13, 2026 · 2 min

About this episode

Emily Binder discusses why holiday posts are ineffective and introduces a simple, impactful marketing strategy involving handwritten birthday cards.

Shamrock graphics on 3/17. Merry Christmas grid posts in December. Happy 4th of July. None of it makes an impact for your business. I break down why holiday content is lazy marketing dressed up as engagement — and the one date-driven move that almost nobody does anymore that costs you a stamp and three minutes. Watch Instagram Reel Chapters: (0:00) Why holiday posts don't attract clients or build your brand (1:20) The date-driven marketing move that builds real client relationships (2:45) Handwritten birthday cards: the easiest relationship-building habit you're skipping Book a virtual workshop with me: - Marketing Surgery Workshop (1-hour): Book here - Podcast Surgery Workshop: See brochure Book directly on Calendly My podcast apps & gear (promo links): Record guests and create Magic Clips on Riverside:  emilybinder.com/riverside Record + edit like a Word Doc with AI - Descript:  emilybinder.com/descript My microphone gear Video podcast gear Organized lists of all products I use: Amazon Storefront: amazon.com/shop/emilybinder Virtual coaching: Marketing Advisory, or Executive Media + Personal Branding:  emilybinder.com/call Connect: This podcast  |&nbsp…

Topics covered

  • holiday marketing
  • client relationships
  • handwritten notes

Keywords

  • lazy marketing
  • engagement
  • date-driven marketing

Mentioned in this episode

Products: Instagram Reel, Marketing Surgery Workshop, Podcast Surgery Workshop

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