One practice that you should absolutely be using

About this episode

Garrett Sussman discusses insights on AI search and relevance engineering frameworks for enterprise-level brands.

53% of users don't return to Google AI mode after initial attempts. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data across AI search platforms and developing relevance engineering frameworks for Fortune 500 brands. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework combining AI optimization with digital PR strategy, and reverse-engineering methodologies for understanding AI search biases and personalization patterns. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Garrett Sussman

Topics covered

• AI search
• clickstream data
• relevance engineering
• digital PR strategy
• search biases

Keywords

• AI optimization
• clickstream data
• performance metrics
• input metrics
• channel metrics

Mentioned in this episode

Organizations: iPullRank, Google, Fortune 500

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