The impact of AI Search on search behavior
About this episode
The episode discusses the impact of AI search on user behavior and marketing strategies with insights from Garrett Sussman of iPullRank.
53% of users don't return to Google AI mode after initial attempts, revealing the gap between AI search hype and actual user behavior. Garrett Sussman, Director of Marketing at iPullRank, brings enterprise-level insights from analyzing clickstream data and developing relevance engineering frameworks for Fortune 500 clients. The discussion covers iPullRank's three-tier measurement approach (input metrics, channel metrics, performance metrics), the five-pillar relevance engineering framework for AI search optimization, and strategic audience segmentation techniques for navigating personalized AI search results across multiple platforms. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .
People in this episode
Guest: Garrett Sussman
Topics covered
- AI search
- user behavior
- marketing insights
- relevance engineering
- audience segmentation
Keywords
- AI search
- user behavior
- clickstream data
- relevance engineering
- personalized search
Mentioned in this episode
Organizations: iPullRank, Google, Fortune 500
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