ChatGPT vs Claude: Which AI is Winning the PR War?
About this episode
The episode discusses the rivalry between OpenAI and Anthropic and its impact on public trust in AI, featuring insights from tech PR strategist Perry Headrick.
OpenAI and Anthropic are locked in a high stakes rivalry, and the fallout is hurting public trust in AI overall. In this episode, the "We Fixed It, You're Welcome" panel (Aaron Wolpoff, Melissa Eaton, and Chino) sits down with veteran tech PR strategist Perry Headrick to unpack whether the ChatGPT vs Claude rivalry is a branding win or a trust disaster. With over 20 years of experience representing brands like AOL, Bing, Yelp, and Logitech, Perry brings sharp, no nonsense insight into why both AI giants are missing the mark with everyday users, and what they need to do to fix it. Guest Bio Perry Headrick is the founder of Crackle PR, a B2B tech focused communications agency working with startups through publicly traded companies. He also co-hosts the Under Embargo podcast alongside Becca Chambers, CMO at Scale Ventures. Perry brings decades of experience in media strategy, reputation management, and crisis control. Key Topics Discussed Why only 17% of Americans trust the people running major AI companies, and 40% consider them untrustworthy The origin of the OpenAI vs Anthropic rivalry, born from a philosophical split within OpenAI How the Super Bowl ad wars and competitive digs…
Topics covered
- AI trust
- branding
- public perception
- tech PR
- AI rivalry
- media strategy
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