About this episode

The episode discusses the evolving definition of podcasts in light of AI-generated content and features insights from podcasting veteran Rob Walch.

Spotify recently rolled out "personal podcasts," letting anyone generate a custom AI show with no creator involved. So what actually counts as a podcast anymore? Aaron, Melissa, and Chino bring in podcasting veteran and Hall of Famer Rob Walch, who has been a mainstay of the podcast industry since 2005, to unpack where AI fits in, where it doesn't, and why human-made shows probably aren't going anywhere. Rob breaks down the real history of podcasting's biggest growth moments, reacts to the rise of AI in podcasting, and explains why trust, once lost, is brutally hard to win back. Our panel also tackles celebrity podcasts, the trouble with unlabeled AI content, and what actually counts as a podcast these days in a rapidly changing landscape. Connect With the Show Subscribe for more deep dives where we fix big business problems with fresh perspectives. • Website – www.wefixeditpod.com • Follow us on: Instagram – https://www.instagram.com/wefixeditpod LinkedIn – https://www.linkedin.com/company/wefixeditpod YouTube – https://www.youtube.com/@WeFixedItPod If you liked this episode, don’t forget to subscribe, leave a review, and share it with your friends! Keep listening to find out…

Topics covered

• AI in podcasting
• podcast industry
• celebrity podcasts
• trust in media
• podcast evolution

More episodes of We Fixed It. You're Welcome.

• Season 3's Final Fixes · July 21, 2026 · 56 min
• Reshaping the GLP-1 Economy: A Breaking Consumer Study · July 16, 2026 · 1h 4m
• ChatGPT vs Claude: Which AI is Winning the PR War? · July 10, 2026 · 58 min
• Is Prime Day a Real Holiday Now? · June 23, 2026 · 59 min
• Brand Collabs: Overplayed or Worth the Hype? · June 16, 2026 · 55 min

Explore listener stats, chart rankings, contacts and more on the We Fixed It. You're Welcome. podcast page.