430 Enquiries Since January: How Jade Built a Business juggernaut
About this episode
Jade Greenbrooke shares her journey as a successful wedding photographer and her strategies for attracting clients through social media.
In this episode I sit down with Jade Greenbrooke, a Kent-based editorial and documentary wedding photographer who has been shooting weddings since the age of 16. Jade is fully self-employed, shoots around 50 weddings a year, and has generated over 430 enquiries since January alone, almost entirely through TikTok and Instagram. We cover a huge amount of ground in this conversation. Jade opens up about her rocky start in the industry, including hiding in a cupboard crying at her very first wedding at 16 and why her photography degree left her with little more than a dislike of film photography. She shares how a snowy January wedding at 18 reignited her passion and set her on the path to where she is today. One of the things I find most compelling about Jade's approach is her philosophy that couples want to look their best, not just be photographed as they are. She explains why the anti-posing narrative has done couples a disservice, how she navigates portrait sessions so couples never feel overloaded with pictures, and why building genuine rapport before you even pick the camera up is one of the most important skills you can develop. We also dig into how she structures her wedding…
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