Wedding Photography Unveiled

This week, Daiga & I have a honest mid-year catch up. We share what we've done this year so far, what's worked, what's not.What we coverHow this year has felt versus the cold hard stats which tell us something elseDaiga talks about her experience with using a virtual assistant to take over her social media postingI talk about my advertising efforts using Google and meta ads. And which is working better.How we've both launched revamped websitesOur new sponsor!And the growth of the website/hosting business.Links and ResourcesStudio Ninja - use code UNVEILED for 50% off your first yearWedding Workflows - the VA service Daiga used for social media managementWedsite Wizards - Martin's hosting/website design brandWedding Photography Unveiled Community - join the Facebook group and let Martin know how you are finding the current market

In this week’s episode, Daiga & I are joined by four amazing brides for honest chat about their weddings. I plied them with Domino’s pizza and prosecco to get them to talk honestly as we dive into how they budgeted, planned and made decisions for their big day.They share fascinating insights into their mindset. What they truly value, how they searched for photographers, videographers and what they truly think of content creators. I ask them all the questions you've always wanted to know but too afraid to ask!This episode is a goldmine of research for anyone working in weddings because it’s straight from the source, the brides themselves.If you want to hear what brides really think rather than what photographers think brides think then this episode is for you.Links mentioned: • My Business Mastery Workshop 2026 • Wedding Photography Unveiled on Instagram:

This week I welcome back Matt Trott who was my very first guest on the podcast with one of the most popular episodes about how he rocketed from zero to 90 weddings in just 15 months during the pandemic. This time, we have a catch up about how he’s refined his business, reduced his workload to find the mythical work/life balance and built systems to help him make smart business decisions.We talk about:Work-life balance: Moving from 80+ weddings a year to a manageable 50–60, and why keeping weekends free matters.VAT and business strategy: Flat rate schemes and why it hasn't stopped his business growing.Data-driven decision making: How Matt tracks stats on everything including albums, sales cycles and client behaviour so he can make smart decisions.Albums that sell: Surprising stats on how long clients take to finalise albums, average profits and incentives that keep sales flowing.Marketing reality check: Hitched negotiations, SEO, Meta ads and how he is adapting to AI searchClient psychology: Why clients are booking later, how to nudge conversions and the importance of asking lost leads why they didn’t book.Creative balance: Keeping the joy alive with new gear, workshops and the importance of showing images in our portfolio that impress customers, not other photographers!

This episode is also available as a video podcast on my YouTube channel. I'd love it if you could head over there and subscribe so you don’t miss future episodes and support my channel!Subscribe to my YouTube Channel!Today I’m joined by Russell, the CEO and founder of Wedola. Russell is a wedding videographer himself with a background in computer science. Using his unique combination of skills, he's created a brand-new CRM designed for wedding suppliers and professionals, not just photographers and videographers.I first came across Wedola through the UK wedding videographer group on Facebook and I was genuinely impressed. The platform is not only incredibly easy to use but also refreshingly clean and attractive in design. Most importantly, it covers the core features I think most creatives need without paying for extras you don't need. It certainly looks like it has huge potential.Right now, Wedola is available at just £9 per month with a free 14 day trial a fraction of the cost of many other CRMs. So if you don’t already use one, or if you’ve been put off by complicated systems, Wedola is well worth a look.In this episode, Russell shares:Why he built Wedola and the problem it solvesThe key features every wedding photographer and videographer needs in a CRMHis vision for making business tools more accessible to creativesIf you’re searching for a simple, cost-effective way to manage enquiries, bookings and workflows, Wedola could be the perfect fit. Check them out! https://wedola.co/

In today’s episode, I’m joined by the brilliant Abi – someone I met recently at a wedding where she was working as a content creator. But as it turns out, she’s not just a content creator. She’s also a wedding coordinator at a popular venue with over 7 years of experience and a newlywed herself.Basically, she’s the trifecta of dream podcast guests all rolled into one human being!Abi kindly accepted my invitation to come on and share her unique perspective from all three angles. She talks honestly about her mindset as a bride when choosing suppliers, including how she chose her photographer, whether she booked a videographer or a content creator for her own day, and what mattered most to her during that decision-making process.She also shares what it’s like working behind the scenes at weddings, her experiences with photographers on the job, and offers some fantastic tips for how photographers can build better relationships with venues and coordinators.This one is packed with useful insights and real talk about the industry from someone who’s seen it all.LINKS:Follow Abi on Instagram: The Brides EditJoin my FREE community for friendly wedding photographers! Wedding Photography Unveiled Facebook Group

In this week's episode I talk with digital marketing expert, Alex Pidruczny who specialises in helping wedding professionals get real results using Google ads.We talk about what Google Ads actually are, why they can be a game changer for wedding photographers. And why Alex believes Google ads is a better strategy than traditional SEO.Alex shares the most common mistakes photographers make when setting up ads and how to avoid them. Whether you’ve dabbled in paid ads or are starting from scratch, this episode is full of practical tips to help you get more enquiries and bookings.Links:https://www.youtube.com/@alexdoesdigitalSchedule free 15 min consultation with Alex