She Left the UK and Built a Luxury Wedding Business in France From Scratch

She Left the UK and Built a Luxury Wedding Business in France From Scratch

May 27, 2026 · 45 min

About this episode

Frances shares her journey of moving from the UK to France and building a successful luxury wedding photography business from scratch.

After seven years and around 200 weddings in the UK, Frances made one of her bravest moves. She bought a farmhouse in Normandy, moved mid-pandemic and rebuilt her entire business from scratch in one of Europe's most competitive destination wedding markets. In this episode, we talk about how she pulled it off, from the early days with almost no local portfolio and no budget, to now shooting luxury chateau weddings and averaging £3,000+ per booking. What we cover: Her decision to leave the UK. Starting over with almost nothing. The portfolio problem and how she solved it. Networking over paid ads: No SEO, no paid ads. Pricing strategy and rapid growth. The reality of destination weddings in France. Why being British is a competitive advantage. The documentary vs editorial debate. Find Frances: Website: francesmarysales.com Instagram: @ francesmarysales

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