CLIP: An ex-investor reveals why your cold DMs get ignored | Elevate, £1m Smoothie Firm

CLIP: An ex-investor reveals why your cold DMs get ignored | Elevate, £1m Smoothie Firm

July 8, 2026 · 8 min

About this episode

Julia Baldet discusses her journey from investment banking to building Elevate Smoothie Bar.

Watch full episode here: https://www.youtube.com/watch?v=ZtU5289Jn1sJulia Baldet left a successful career in investment banking and private equity after years of relentless pressure, burnout and serious health issues.In this episode of What It Takes, Julia shares the complete story behind building Elevate Smoothie Bar, one of London's fastest-growing wellness brands.This is an honest conversation about risk, discipline, resilience and what it actually takes to build a business from scratch.Subscribe for more conversations with entrepreneurs, founders and high performers.Follow Julia:https://www.linkedin.com/in/juliabaldet/https://elevatewellness.uk/Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35

People in this episode

Host: Olly Fawcett

Guest: Julia Baldet

Topics covered

Mentioned in this episode

Organizations: Elevate Smoothie Bar, Elevate Wellness

Places: London

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