From Burnout to Building Elevate | Julia Baldet's Founder Story
About this episode
Julia Baldet shares her journey from burnout in finance to founding Elevate Smoothie Bar, discussing the challenges and lessons learned in building a successful wellness brand.
Julia Baldet left a successful career in investment banking and private equity after years of relentless pressure, burnout and serious health issues. In this episode of What It Takes, Julia shares the complete story behind building Elevate Smoothie Bar, one of London's fastest-growing wellness brands. We discuss: • Why she walked away from finance • The burnout that changed her life • Becoming a barista before opening her own business • Raising investment from over 350 cold outreach messages• Building a profitable retail business from day one • The importance of brand, product and customer experience• Why entrepreneurship isn't for everyone This is an honest conversation about risk, discipline, resilience and what it actually takes to build a business from scratch. Subscribe for more conversations with entrepreneurs, founders and high performers.
People in this episode
Host: Olly Fawcett
Guest: Julia Baldet
Topics covered
- entrepreneurship
- burnout
- wellness
- business building
- investment
- customer experience
Mentioned in this episode
Organizations: Elevate Smoothie Bar, investment banking, private equity
Places: London
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