About this episode

Stuart Trevor shares his journey of building AllSaints and insights into the fashion industry.

Stuart Trevor is the founder of AllSaints and one of the most influential figures in British fashion. In this episode of What It Takes with Olly Fawcett, Stuart shares the extraordinary story behind building AllSaints into a global fashion brand, his early career designing for Reiss, and why he walked away from the company at its peak. From growing up on a council estate in Dundee to dressing some of the biggest rock bands in the world, Stuart reveals the creative mindset that drove his success and how ADHD, risk-taking and instinct helped shape his career. We also explore the realities of the fashion industry, the rise of fast fashion, and why Stuart is now building a new sustainable brand that produces no new clothes, using only upcycled garments. This is a fascinating conversation about creativity, entrepreneurship, sustainability, and what it really takes to build a global brand. 00:00 Stuart Trevor Interview – Building AllSaints, Reiss & Sustainable Fashion 01:28 Growing Up in Dundee & First Fashion Experiments 05:28 David Bowie, Punk Culture & Early Style Inspiration 09:38 ADHD, School Struggles & Creative Thinking 13:54 Discovering Fashion College by…

People in this episode

Host: Olly Fawcett

Guest: Stuart Trevor

Topics covered

• entrepreneurship
• sustainability
• fashion industry
• ADHD
• creativity
• risk-taking

Keywords

• AllSaints
• Stuart Trevor
• fashion
• sustainability
• ADHD
• entrepreneurship
• upcycled garments
• fast fashion
• creative mindset

Mentioned in this episode

Organizations: AllSaints, Reiss

Places: Dundee

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