Starting a Market Leading Premium Brand from a Shed - Raissa De Hass

About this episode

Raissa de Haas shares her journey of co-founding Double Dutch Drinks and the challenges of building a premium brand in the beverage industry.

In this episode of What It Takes, we sit down with Raissa de Haas, the dynamic co-founder of Double Dutch Drinks, a brand that's taken the beverage industry by storm with its premium mixers. Raissa shares the incredible journey of how she and her twin sister, Joyce, started their business from scratch, turning a passion for craft cocktails into an award-winning drinks company. Raissa opens up about the challenges they faced as young entrepreneurs in a competitive market, from securing initial funding to scaling production while maintaining quality. She reveals the key moments that shaped their success, including building relationships with top-tier bartenders and creating a distinctive brand identity in a crowded space. Raissa also delves into what it truly takes to run a thriving drinks brand. From leading with innovation to staying resilient in the face of setbacks, she shares her top strategies for scaling sustainably, fostering a strong company culture, and continuing to push boundaries in the drinks industry. Whether you're an aspiring entrepreneur or curious about the secrets behind building a globally recognised brand, this episode is filled with actionable insights on…

People in this episode

Host: Olly Fawcett

Guest: Raissa de Haas

Topics covered

• entrepreneurship
• beverage industry
• brand building
• sustainability
• innovation
• cocktails

Keywords

• premium mixers
• craft cocktails
• entrepreneur
• scaling production
• brand identity
• drinks industry

Mentioned in this episode

Organizations: Double Dutch Drinks

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