About this episode

Justin Lunny discusses his journey from fintech to founding Everrati, a company transforming classic cars into electric vehicles without traditional marketing.

Justin Lunny is the Founder & CEO of Everrati, a company redefining iconic cars into high-performance electric vehicles. In this episode of What It Takes, Justin breaks down how he went from fintech entrepreneur to building one of the most unique automotive businesses in the world, restoring classic cars into EVs for clients including tech billionaires, Hollywood figures, and collectors. We cover: - Why Everrati turned down certain clients (and cars) - How they built a global brand with zero marketing - The reality of building cars with 5.2 billion data points - Why EV adoption has been misunderstood - And how they’ve built $500M+ in B2B opportunity without trying Chapters 0:00 – 30-year career before Everrati 3:40 – Selling his first business 5:04 – Finding the right business partner 6:33 – The idea: iconic cars turned electric 7:28 – The moment that sparked it 9:59 – What starting actually looked like 11:10 – Hiring top engineers with just a vision 14:21 – 2 years to build the first car 15:50 – The funding reality 18:36 – First prototype & early momentum 20:08 – The PR moment that changed everything 21:20 – Who actually buys these cars 32:30 – The reason behind turning…

People in this episode

Host: Olly Fawcett

Guest: Justin Lunny

Topics covered

• electric vehicles
• automotive industry
• business growth
• innovation
• branding
• entrepreneurship

Keywords

• Everrati
• electric vehicles
• classic cars
• B2B opportunity
• innovation
• automotive business
• marketing
• EV adoption

Mentioned in this episode

Organizations: Everrati

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