The Next Billion-Dollar Dealership Tool with Dennis McGinn

The Next Billion-Dollar Dealership Tool with Dennis McGinn

June 22, 2026 · 50 min

About this episode

The episode features Dennis McGinn discussing dealership accountability and the impact of AI on automotive retail.

In this episode of What the Fixed Ops?!, hosts Russell Hill and Charity Dunning sit down with Dennis McGinn, founder of Rapid Recon and co-founder of Workflow Live, for an insightful conversation about dealership accountability, operational excellence, leadership, and the transformative role of AI in automotive retail. Dennis shares the story behind building Rapid Recon into one of the most widely adopted dealership technologies in the industry, helping thousands of dealerships dramatically improve reconditioning times, inventory turns, and profitability. He explains how a lack of accountability, visibility, and trust in data continues to create bottlenecks across dealership operations—and why solving those challenges became the foundation of his success. The conversation then shifts to Workflow Live, Dennis’s latest venture, which leverages artificial intelligence to help dealerships move from reactive firefighting to proactive leadership. Dennis explains how AI can help general managers identify operational bottlenecks, align teams around measurable goals, improve execution, and create accountability across every department. This discussion goes far beyond technology. It…

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Hosts: Russell Hill, Charity Dunning

Guest: Dennis McGinn

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Organizations: Rapid Recon, Workflow Live

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