Ep 165: You Down with ROC, Yeah You Know Me – Featuring Tablas Creek | Maha Estate

Ep 165: You Down with ROC, Yeah You Know Me – Featuring Tablas Creek | Maha Estate

April 3, 2026 · 1h 24m

About this episode

The episode discusses regenerative organic farming and its impact on wine production with experts from Paso Robles.

🍇 Where Wine Takes You – Episode Highlights 🍷 Today, we’re talking about dirt. Not just any dirt, but living soil. The kind that breathes, holds water, stores carbon, and might just be the difference between surviving the next 50 years or not. Because right now, something big is happening in Paso Robles. If you haven’t heard the term yet, you’re about to hear it a lot more. Regenerative Organic Certified. ROC. And here’s the thing. This isn’t a buzzword. This isn’t marketing. This is a full-on shift in how we farm, how we think, and how we take care of the land. And Paso is leading that charge on a global level. In this episode, Adam sits down with two of Paso Robles’ most forward-thinking minds, Jason Haas of Tablas Creek Vineyard and Cris Cherry of Villa Creek and MAHA Estate , to kick off a special series exploring the future of farming and wine. This isn’t just about what’s in your glass. It’s about what’s happening beneath it. Soil health, farmworker fairness, and animal welfare, the pillars of ROC, are reshaping how wine is grown. Jason breaks it down in a way that actually makes sense, farming not just to sustain, but to improve the land and community. Cris brings the…

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