
This episode discusses the innovative Paso Wine Month initiative aimed at engaging the next generation of wine drinkers.
🍇 Where Wine Takes You – Episode Highlights 🍷 In this episode of Where Wine Takes You , Adam Montiel sits down with the driving force behind one of the most ambitious initiatives Paso Robles has ever launched, Paso Wine Month . Leading the charge is Linda Sanpei of the Paso Robles CAB Collective, the architect behind this national campaign set to roll out in May 2026. Joined by Krista Smith of the Paso Robles Wine Country Alliance and Neeta Mittal of LXV Wine, the conversation explores how Paso is rethinking the way people discover and connect with wine. Paso Wine Month is a first-of-its-kind, retail-driven movement designed to meet the next generation of wine drinkers where they are. Through food, culture, technology, and storytelling, the campaign brings Paso beyond the tasting room and into everyday life. Think AI-powered taste matching, chef-driven recipes, in-store experiences, and a national sweepstakes that could bring new visitors straight to Paso Robles Wine Country. This episode is about more than wine. It is about connection over consumption. Discovery over intimidation. And a region that is not waiting for the future, but building it. In the Travel Paso Spotlight…
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