EP 167: ROC – Roots, Responsibility & Future of Farming – Featuring Halter Ranch Vineyard | Booker Vineyard

EP 167: ROC – Roots, Responsibility & Future of Farming – Featuring Halter Ranch Vineyard | Booker Vineyard

From Where Wine Takes You - A Paso Wine Podcast by Adam Montiel

April 17, 2026 · 1h 18m

About this episode

This episode explores the future of farming through the lens of Regenerative Organic Certified practices with insights from industry leaders in Paso Robles.

🍇 WHERE WINE TAKES YOU – EPISODE 167 🍷 ROC PART 3: ROOTS, RESPONSIBILITY & THE FUTURE OF FARMING In this episode of Where Wine Takes You , Adam closes out the three-part deep dive into Regenerative Organic Certified (ROC) farming with two powerhouse voices helping lead the movement in Paso Robles . First up is Hilary Graves of Booker Vineyard , grower, educator, vineyard strategist, and one of the most respected minds in California viticulture. Hilary shares why ROC matters, how farmers can help capture carbon, and why consumers hold more power than they realize every time they shop or order wine. Then Adam welcomes Kevin Sass , veteran winemaker of Halter Ranch , whose decades of Paso experience meet one of the region’s most stunning estates. Kevin breaks down what certification means, why transparency matters, how Halter balances multiple vineyards across states, and yes… why planes literally land at the winery. This episode goes beyond buzzwords and into the real questions: How do we farm better? How do we support workers better? How do we leave land better than we found it? And if Paso Robles is going to lead the wine world in something… this feels…

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