#93: How to Build a Values-Driven Franchise | Billy DeCola

#93: How to Build a Values-Driven Franchise | Billy DeCola

September 19, 2025 · 38 min

About this episode

Billy DeCola discusses building a values-driven franchise brand focused on customer care and resilience.

What does it take to build a franchise brand rooted in values, resilience, and customer care?Studio Kiku founder Billy DeCola shares his journey from reality TV on NY Ink to launching a values-driven laser tattoo removal franchise in Canada. From overcoming setbacks in Japan’s business world to creating a thriving, customer-first brand philosophy, Billy explains how franchisors can:✅ Define and stick to core values that guide decisions✅ Build a customer service philosophy based on trust and care✅ Develop a scalable franchise model that earns loyalty and growthThis is a must-watch for franchisors, founders, and entrepreneurs ready to align their brand with a stronger mission.:👉 Learn more about Studio Kiku franchise opportunities: https://studiokiku.com/franchise-oppo... 👉 Ready to scale your franchise brand? Explore Franchise Growth Counsel & Launch services: https://www.franchiselawsolutions.com #franchisetips #franchisegrowth #entrepreneurskickass #franchiseyourbusiness #businessgrowth #franchisedevelopment #franchisebranding #tattooremoval #studioKiku #NYInk

People in this episode

Host: Charles Internicola

Guest: Billy DeCola

Topics covered

Keywords

Mentioned in this episode

Organizations: Studio Kiku, Internicola Law Firm

Books & works: NY Ink

Places: Canada, Japan

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