#94: From Barre3 to Sit Still Kids: Amy Leclerc on Scaling Franchise Brands with Purpose

About this episode

Amy Leclerc discusses her journey in scaling franchise brands, focusing on Sit Still Kids and the children's haircare market.

In this episode of the Win Big Podcast , Charles Internicola speaks with Amy Leclerc, Co-Owner and President of Franchising at Sit Still Kids — the modern, elevated kids’ hair salon franchise that’s disrupting an underserved category. Amy shares her journey from helping scale Barre3 to 150+ locations to now leading Sit Still Kids’ expansion to 25 locations across 14 states, 78 territories sold, and a projected 150%+ growth in 2025 — all achieved with a lean team and without formal fundraising. You’ll learn: How to identify and scale opportunities in emerging and underserved markets Why children’s haircare is an attractive and fast-growing franchise sector Multi-unit growth strategies that create sustainable expansion How to build trust with franchisees while protecting brand values The leadership habits and growth mindset fueling Sit Still Kids’ success If you’re an entrepreneur, emerging franchisor, or franchise investor, this episode offers powerful insights into what it takes to build a values-driven franchise brand positioned for long-term growth.

People in this episode

Host: Charles Internicola

Guest: Amy Leclerc

Topics covered

• franchise growth
• children's haircare
• business strategy
• leadership
• entrepreneurship

Keywords

• franchising
• business expansion
• multi-unit growth
• brand values
• leadership habits

Mentioned in this episode

Organizations: Sit Still Kids, Barre3

Places: 14 states

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