Inside TOMS’ Turnaround: CCO Katie Wagner on Wholesale Growth and Brand Reinvention

About this episode

Katie Wagner discusses TOMS' brand reinvention and growth strategies in the retail space.

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Katie Wagner, chief commercial officer at TOMS, a Certified B Corporation global lifestyle brand known for its iconic shoes and giving model. Listen in as Wagner reflects on the first 20 years of the TOMS brand; balancing its iconic heritage with a brand refresh; lessons learned from her time at Crocs; creating a culture of curiosity; and more.

People in this episode

Host: Marie Albiges

Guest: Katie Wagner

Topics covered

• brand reinvention
• wholesale growth
• company culture
• retail industry
• TOMS brand history

Keywords

• TOMS
• Katie Wagner
• brand refresh
• wholesale growth
• retail leadership

Mentioned in this episode

Organizations: TOMS, Crocs, Women in Retail Leadership Circle, Certified B Corporation

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