Inside TOMS’ Turnaround: CCO Katie Wagner on Wholesale Growth and Brand Reinvention

Inside TOMS’ Turnaround: CCO Katie Wagner on Wholesale Growth and Brand Reinvention

February 16, 2026 · 37 min

About this episode

Katie Wagner discusses TOMS' brand reinvention and growth strategies in the retail space.

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Katie Wagner, chief commercial officer at TOMS, a Certified B Corporation global lifestyle brand known for its iconic shoes and giving model. Listen in as Wagner reflects on the first 20 years of the TOMS brand; balancing its iconic heritage with a brand refresh; lessons learned from her time at Crocs; creating a culture of curiosity; and more.

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