RERUN: How BARK CXO Meghan Knoll Brings Storytelling to Dog Toy Design

RERUN: How BARK CXO Meghan Knoll Brings Storytelling to Dog Toy Design

March 3, 2026 · 40 min

About this episode

Meghan Knoll discusses her role at BARK and the importance of storytelling in dog toy design.

In this episode of Women in Retail Talks, Women in Retail Leadership Circle Managing Editor Marie Albiges interviews Meghan Knoll, chief experience officer (CXO) at BARK, the leading global omnichannel dog brand known for its monthly subscription, BarkBox. Knoll provides an overview of her primary responsibilities as CXO, a few learnings from building the BARK business to where it is today, how she empowers her team to be innovative, her push-pull approach to work-life imbalance, and more.

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