How Federal Agencies Use Memes To Deliver Real Public Service
About this episode
The episode explores how federal agencies are using memes to effectively communicate important public information and guidance.
Send us Fan Mail You’re scrolling past vacation photos and brand memes when the IRS shows up cracking a joke about FOMO. A decade ago, that kind of moment sparked outrage. Now it can be a smarter way to get critical tax guidance, safety recalls, and public information to the people who actually need it. We dig into research on how government agencies are redefining marketing and social media, and why this is less about “being cool” and more about behavior change in a crowded attention economy...
People in this episode
Host: StellaPop
Topics covered
- government marketing
- social media
- public service
- behavior change
- attention economy
Keywords
- memes
- public service
- IRS
- marketing
- social media
- behavior change
- tax guidance
Mentioned in this episode
Organizations: IRS
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