#567 - How to Turn Cold Outreach Into Real Conversations | Adia Toll

About this episode

Adia Toll shares her approach to achieving a 72% reply rate in cold outreach by focusing on conversation-first prospecting.

In this episode we take how Adia Toll engineered a 72% reply rate by shifting from pitch-first selling to conversation-first prospecting and the exact systems behind it. ACTIONABLE TAKEAWAYS: Grind → optimize → automate (GOAT framework): Manually run your entire outbound motion first, then optimize each step before automating so you scale what actually works. Focus on one metric at a time: Pick a single KPI (like reply rate), reverse engineer it, and ignore everything else until you 10x it. Prioritize conversations over meetings: Start simple, human back-and-forth dialogue first—meetings come easier once rapport is built. Don’t scale bad outbound: Avoid “spray and pray” automation—optimize for quality conversations, not activity volume. ADIA'S PATH TO PRESIDENT'S CLUB: First Sales Hire at AskElephant 150-250% of Annual Quota as a rep. SDR to SDR Manager to Head of Sales Development in 4 years These Courses Will Get You to President’s Club: Cold Call Course: https://bit.ly/4jqQ4w2 Cold Email Course: http://bit.ly/44K6jy3 Discovery Course: https://bit.ly/4cQYaM8 Exec Selling Course: https://bit.ly/4lCtJh7 Leadership Course: https://bit.ly/4o8KtMT Get More Tactics: Free Toolkits…

People in this episode

Hosts: Armand Farrokh, Nick Cegelski

Guest: Adia Toll

Topics covered

• cold outreach
• sales strategies
• conversation-first prospecting
• reply rate optimization
• sales development

Keywords

• cold outreach
• reply rate
• sales development
• conversation-first selling
• KPI optimization

Mentioned in this episode

Organizations: AskElephant

Products: Cold Call Course, Cold Email Course, Discovery Course, Exec Selling Course, Leadership Course

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